From: Anita Robertson (festival@brightok.net)
To: heb_roots_chr@hebroots.org
Subject: Messianic Cards
Dear Eddie:
I don't know if you are interested in passing the attached information along
to your newsgroup members. If you don't feel you can, that is fine. If you
can, it would be very helpful. This is not a commercial venture sponsored
by the company I work for, but an effort to fill a need in the Messianic
community.
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Over the past several years many followers of Hebraic Roots teaching have
asked where they can find greeting cards to send for Pesach, Sukkot,
Chanukkah, and other festivals or celebrations. Christian bookstores
certainly don't stock them, and usually the Jewish cards do not quite fit
the bill either.
A few months ago YHVH placed me in an unusual position. I became one of
five designers of new cards for the largest Christian greeting card company
in America. Many of my friends said to me, "Finally, maybe you can do
something about Messianic greeting cards." I wasn't sure as a new employee
whether I could or not.
As it turns out, I believe that I can have some impact in that area, but I
must have my facts together to present to the deciders. Only a handful of
people make the decisions for new lines. If I can document that there is a
need that is not being filled and that people will buy Messianic cards, I
think we have an opportunity to get them developed. There needs to be a
minimum of 5,000 cards sold to justify a new line. I have no idea how many
Messianic believers there are who will purchase cards.
What I need is for Messianic believers to respond to a simple survey and
send it to me, so I can compile the responses and present them to our
Marketing Department. If there is sufficient interest for me to make a
presentation, I will then solicit freelance artists and copy writers from
the Messianic community to make samples of cards to accompany my market
research. The writers and artists where I work do not understand the
Messianic worldview and could not, in my opinion, make an appropriate card.
I believe this is not only a way to fill a need we in the Messianic
community have, but will also make the public more aware of the Hebraic
Roots movement.
If you can help me to get the word out, I would appreciate it very much.
Your newsgroup members can respond to me at festival@brightok.net The
survey questions are printed below. Please copy the questions, paste them
to the e-mail you send me, and type the answers in. Please put "Survey
Response" in the subject line.
SURVEY
1. How many cards do you send or give each year?
2. On what occasions do you send/give greeting cards?
Chanukkah
Christmas
Passover
Easter
Valentine's Day
Birthdays
Secret Sister
Thank You
Sympathy
Get Well
Encouragement
Praying for You
Thanksgiving
Weddings
Graduation
Mother's Day
Father's Day
Bar Mitzvah
Bat Mitzvah
Sukkot
Other (specify)
*Please note that we have listed holidays that probably most of you
do NOT observe (ie., Xmas, Easter, etc.) It is important that
deciders know what you do NOT want, as well as what you DO want
3. Would you prefer to give a card with a Messianic theme rather than
what you are currently using?
4. Where do you usually purchase cards now?
Christian Bookstore
Synagogue Gift Shop
Mail Order
Mass Merchandiser (WalMart, K-Mart, Target etc.)
Hallmark
Other (specify)
5. Are you male or female?
6. What age group are you in?
15-20
21-30
31-40
41-50
51-60
61+
7. Do you buy boxed cards or individual cards?
8. Comments you may have:
NOTE TO CONGREGATIONAL LEADERS: If your congregation sends cards to its
members, please fill out a survey for the congregation.
Also, I am sending this survey to several newsgroups. Please fill out the
survey only one time.
Thank you for your help and input.
Anita Robertson
festival@brightok.net
NOTE FROM EDDIE:
Please do NOT send this survey back to the Hebraic Heritage
newsgroup. Please forward all survey responses to Anita at:
(festival@brightok.net)
END OF NOTE
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